
How Supply Chain Disruptions Impact Brands—And What You Can Do About It
Packaging Supply Chain Disruptions! How they impact Brands and what you can do. International supply chain delays and material availability are becoming issues for brands, specifically to inventory stock POP (Point-Of-Purchase) and packaging materials to meet retailer demands. Supply-chain disruptions can cost companies an average of 6-10% of yearly revenues, according to the Economist Intelligence Unit’s study Business Costs of Supply-chain Disruption. Ongoing access to required packaging material – i.e., corrugate, shrink wrap, and labels …